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Display Marketing Professional

3 weeks ago

Pune, Maharashtra, India beBeeAdvertising Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Title: Programmatic Display Advertising Specialist

 

Description:

The role of a Programmatic Display Advertising Specialist involves planning, executing and optimizing B2B programmatic display advertising campaigns for internal business units. This position requires a strong understanding of programmatic platforms, account-based marketing principles and data-driven campaign management.

This role involves collaborating with marketers and the creative team to design engaging display ads, setting up campaigns in our platforms, analyzing and optimizing campaign performance, managing advertising budgets and generating detailed reports on campaign metrics to drive digital advertising efforts and maximize ROI.

Main Responsibilities:

  • Utilize Demandbase and StackAdapt platforms for audience targeting, creative setup, pacing and budget allocation leveraging intent data, firmographic filters and dynamic targeting.
  • Use data insights from Demandbase and StackAdapt to refine targeting strategies, messaging and creative performance.
  • Analyze campaign performance metrics such as impressions, CTR, engagement, conversions and pipeline influence and provide actionable insights to improve ROI.
  • Collaborate with cross-functional teams to align marketing strategies with business goals.
  • Manage budgets and allocate resources effectively to maximize campaign performance.
  • Generate regular reports on campaign performance and present findings to stakeholders.

Required Skills and Qualifications:

  • A minimum of 7 years plus of experience in programmatic display marketing.
  • A strong understanding of digital marketing principles and strategies.
  • Hands-on experience in using programmatic advertising platforms (experience with Demandbase and StackAdapt is preferred but not required).
  • A strong knowledge of digital media buying, real-time bidding (RTB) and display advertising best practices.
  • Familiarity with segmentation strategies, intent data usage and multi-channel ABM orchestration.