Digital Marketing Specialist

4 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 24,00,000
Job Description

We are seeking a seasoned digital marketing specialist to drive customer acquisition, engagement, and retention through data-driven campaigns.

This is a high-impact role at the core of scaling our D2C business. You will own the strategy and execution of paid performance channels, optimize for ROI, and continuously experiment to unlock growth.

Key Responsibilities

  • Develop and execute comprehensive paid campaigns across Google, Meta (Facebook/Instagram), YouTube, and other digital channels.
  • Manage performance marketing budgets to deliver ROI-driven growth.
  • Run A/B tests, creative experiments, and audience segmentation to improve campaign performance.
  • Collaborate with design and content teams to create high-converting ad creatives and landing pages.
  • Track, analyze, and report campaign metrics (CPC, CPA, ROAS, CTR, CAC, LTV).
  • Drive full-funnel performance strategies across acquisition, activation, and retention.
  • Stay updated with digital ad platform updates, growth hacks, and emerging trends.
  • Explore and scale new acquisition channels (affiliate, influencer, partnerships, programmatic, etc.).
  • Work closely with product and data teams to improve attribution and customer journey insights.

Requirements

  • 3+ years of experience in performance/growth marketing, preferably in D2C or consumer internet brands.
  • Proven track record of managing and scaling paid marketing budgets profitably.
  • Strong expertise in Google Ads, Meta Ads Manager, and analytics tools (GA4, Mixpanel, etc.).
  • Deep understanding of digital marketing funnels, attribution models, and CRO.
  • Analytical mindset with strong Excel/Google Sheets and data interpretation skills.
  • Ability to craft strategies as well as roll up sleeves for hands-on execution.
  • Experience collaborating cross-functionally with design, product, and operations.
  • Knowledge of SEO, retention marketing (CRM/email/SMS), and marketing automation is a plus.

What We Offer

As a key member of our growth marketing function, you will have the opportunity to work on high-impact projects, collaborate with cross-functional teams, and develop your skills in a dynamic environment.

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