Digital Storyteller

About us

We are a global media company producing high-quality content with a footprint of over 1 billion consumers in 32 territories through print, digital, video, and social platforms.

We are renowned for provocative, influential, award-winning content-across brands, across platforms, and across continents.

Our India team is dedicated to producing high-quality, compelling content that connects with India's most influential audiences.

A leader within the market, we produce premium titles Vogue, GQ, Condé Nast Traveler, and Architectural Digest (AD)

Job Summary:

The Associate Manager will be responsible for the social strategy and social posting of our social channels. This person will be embedded with our content team and partner seamlessly with editors and writers.

This role is big picture – overseeing social storytelling and content distribution – and is hands on – with daily posting and scheduling on Instagram, Facebook, X, Pinterest, Threads and WhatsApp.

This person has an eye for powerful visuals, strong writing skills, social storytelling skills and understands our voice.

The Associate Manager will have a proven history of growing social audiences and knowledge of analytical tools.

This person understands how data can inform a smart editorial and social strategy, and is an expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights, and advocating for strong social content across the organisation.

The ideal candidate has experience partnering with Edit, Creative and Commercial teams.

This person will display all the behaviours outlined in our Competency Model.

Goals and structure:

Our Audience Development team's role is to bring the right audiences to our platform, and ensure engagement and return visits.

This provides 'top-of-the-funnel' for our Marketing and Consumer Revenue team.

A goal is to increase reader revenue through subscriptions, events, commerce and other activities.

The Associate Manager is a key role in the process of building and engaging audiences.

Primary Responsibilities:

• This person will adapt our Global Vogue social strategy locally, based on local market conditions and culture.
• Manage day-to-day posting, editing and optimization of content on multiple social media platforms including Instagram, Facebook and X.
• Master our editorial voice and tone which may be different between platforms.
• Select imagery, video and visual content that engages audiences.
• Execute on best-in-class social storytelling, gathering assets from different teams.
• Work with our global social storytelling team to ensure the best storytelling for our accounts.
• Seamlessly integrate with Content/Edit and guide teams daily on story positioning (for Facebook, Instagram, X, for example).
• Create and foster communities on social platforms.
• Plan, design and implement successful social strategies on cover reveals, tentpoles (such as Oscars, Met Gala) and global and local stories.
• Manage social swaps with internal partners, other teams, as well as external partners.
• Report on content performance and present social insights and best practices to various stakeholders.
• Adjust social strategy according to KPI pacing and report on any wins and losses.
• Brainstorm new ideas and plan rollout strategies for testing with our Audience Development team.

Requirements:

• 3+ years of social media experience, preferably with experience working for a digital publisher.
• We're seeking a candidate who can expand our audience reach organically and is skilled in using tools like Dash Hudson, Listen First or any other.
• Strong writing skills for captions, headlines and visual storytelling.
• Proven ability in visual storytelling that drives engagement.
• Strong editorial judgement.
• Community management experience.
• Excellent organisational skills, focus, and attention to detail.
• An established ability to synthesise and communicate information quickly.
• Must complete an edit test (writing samples are a plus).
• Experience with video editing and asset creation.
• Able to work outside standard working hours (occasional evenings and weekends).
• Experience in working on audience development strategies for video and audio.
• Ability to clearly articulate and present to colleagues and all levels of management.
• Ability to navigate a complex and matrixed business.
• Entrepreneurial, digitally savvy, with exceptional analytical, quantitative, problem-solving, and critical thinking skills.
• Desired: Experience of working cross-culturally. A second language is a plus.