Wordsmith Specialist

About Our Organization:

We are a leading youth and student network empowering the country's next generation by creating a platform for community building, personal growth, and economic opportunities. Through our online and offline presence, we aim to connect, inspire, and enable India's youth to thrive in today's fast-paced world.

Our mission is to celebrate youth culture, amplify young voices, and be the driving force behind student-led innovation, creativity, and leadership across the nation. We're committed to making students 'ready for life' by providing them with real experiences and opportunities that help them navigate life beyond the classroom.

We believe in being young, bold, and positive in everything we do, ensuring that our approach is empowering, inclusive, and impactful.

Responsibilities:

• Develop engaging and on-brand content for various social media platforms.
• Collaborate with the social media strategy lead, to create content calendars and strategize social media campaigns that align with brand objectives.
• Foster social media engagement by responding to comments, messages, and mentions promptly and thoughtfully within TAT.
• Research and implement relevant hashtags to improve the discoverability of posts.
• Collaborate with designers to pair captivating visuals with your content, ensuring posts are visually appealing.
• Stay up-to-date with industry trends, social media best practices, and emerging platforms to capitalize on new opportunities.
• Use social media analytics tools to track the performance of posts, analyze data, and adjust strategies accordingly.
• Create persuasive content for social media ads and sponsored posts to drive conversions.

Requirements:

• Proven experience as a Social Media Copywriter or similar role.
• Exceptional writing and editing skills, with a strong grasp of grammar and style.
• Proficiency in using social media management tools and analytics platforms.
• Knowledge of SEO and content optimization techniques.
• Creative mindset with the ability to think outside the box.
• Strong organizational skills and the ability to meet deadlines.
• A passion for and understanding of the target audience.