
Digital Marketing Specialist
1 week ago
About the Position:
We are seeking a skilled Digital Marketing Specialist to join our team. The ideal candidate has 3+ years of experience running successful paid campaigns and driving measurable results across multiple platforms.Main Responsibilities:
- Campaign Strategy & Execution: Plan, launch, and optimize paid campaigns on Meta, Google, and e-commerce marketplaces.
- Performance Analysis: Track and analyze KPIs, ROAS, and conversion data to inform strategy and improve efficiency.
- Insights & Reporting: Prepare and present detailed performance reports and actionable insights to stakeholders.
- Budget Management: Manage digital marketing budgets to ensure optimal ROI.
- Trend Monitoring: Stay updated on the latest social media and advertising trends to enhance engagement.
- Influencer Partnerships: Collaborate with influencers to create high-performing content.
- Brand Initiatives: Work closely with the brand and creative teams to ensure messaging consistency across all touchpoints.
Key Qualifications:
- Experience: 3+ years in Performance Marketing within e-commerce or D2C brands.
- Budget Expertise: Proven experience handling large annual budgets.
- Tools: Proficiency with Google Ads, Meta Ads, e-Commerce Marketplace Platforms, Google Analytics, etc.
- Analytical Skills: Strong skills in A/B testing, conversion optimization, and attribution modeling.
- Creative Input: Basic knowledge of Canva or Photoshop for creative collaboration.
About the Role:
A dynamic work environment that values creativity, strategic thinking, and measurable results.
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