Brand Building Specialist

3 days ago

Anand, Gujarat, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 15,00,000

About Role

The primary scope of this position would be to contribute to brand growth efforts across various product areas.

Job responsibilities:

1. Market Understanding: Grasp the target audience, their triggers and barriers, competitive landscape, etc.

2. New Products Development (NPD): Assist in communication development across touchpoints like product display pages, D2C store, CRM touchpoints, marketplaces, etc.

3. Communication Development: Support managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.

4. Data Analytics: Drive measurement and learnings for various marketing initiatives.

5. Stakeholder Management: Collaborate with relevant teams and external partners/agencies/vendors.

6. Offline Understanding: The role requires visits to track offline business health metrics like Distribution across different store formats, ECO/Unique ECO, Primary & Secondary Revenue, Visibility and Planogramming.

7. Other activities required to support portfolio management, sales support, customer service, etc to drive product success.

Key Responsibilities:

  • Project management of task items basis the strategic objectives for the solution area(s)
  • Data analysis & executional support to help the brand achieve its business targets

Requirements:

- Bachelor's degree in Communication, Business Administration, or related field.

- Exposure to handling business in Offline channel is mandatory

- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing

- Highly motivated & Self-driven, enthusiastic team player

- Ability to manage multiple projects simultaneously

- Passionate about building a consumer brand

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