High-Volume Search Arbitrage Specialist

1 week ago

Bharatpur, Rajasthan, India beBeeArbitrage Full time ₹ 10,00,000 - ₹ 12,00,000
Senior Media Buyer

You will be responsible for managing and executing high-volume campaigns with a primary focus on search arbitrage.

Campaigns will be planned, launched, and scaled using advanced targeting, custom audiences, pixel events, and conversion tracking.

The goal is to optimize campaigns for CPC, CTR, and ROI while maximizing revenue from search feeds.

Candidates should have experience with Meta, Taboola, Outbrain, Google Ads, and other platforms.

They should also be able to work with feed providers to align campaign traffic sources and maximize EPC.

Key Responsibilities:
  1. Campaign Execution (Meta-Focused)
  • Plan, launch, and scale Meta ad campaigns for search arbitrage funnels.
  • Set up campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking.
  • Optimize Meta campaigns for CPC, CTR, and ROI, ensuring the lowest cost per conversion while maximizing revenue from search feeds.
Search Arbitrage & Monetization
  • Drive traffic to monetized landing pages using Meta, Taboola, Outbrain, Google Ads, etc.
  • Work with feed providers (e.g. System1, Ads.com, Tonic) to align campaign traffic sources and maximize EPC.
  • Balance arbitrage economics: cost of acquisition vs. revenue from search feeds (RSOC, AFD, N2S, YHS, BHS, Typein).
Optimization & Analysis
  • Conduct daily performance reviews, optimizing bids, creatives, placements, and audiences.
  • Perform A/B testing for creatives, landing pages, and feed response.
  • Track and analyze performance using ClickFlare, Voluum, Google Analytics, and internal dashboards.
  • Use UTM tagging and pixel management for deep tracking and attribution analysis.
Strategy & Reporting
  • Develop campaign strategies based on ROI goals and media buying trends.
  • Monitor spend and performance metrics such as CPC, CPM, CTR, CPA, EPC, ROAS.
  • Provide insights, reporting, and suggestions to improve campaign performance and budget utilization.
  • Stay updated on algorithm changes, ad policies, and best practices on Meta and other platforms.

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