Strategic SEO Writer

Job Title: SEO Specialist + Content Writer,
Location: Hyderabad.

Employment Type: Full Time,
Experience Level: Min 5+ yrs.

Job Summary:

We are looking for a talented SEO Specialist + Content Writer with expertise in advanced search engine optimization (SEO) techniques and a passion for creating high-quality content for both business-to-business (B2B) and business-to-consumer (B2C) audiences. The ideal candidate will be responsible for developing SEO-optimized, engaging, and informative content that enhances online visibility, aligns with search intent, and drives traffic and conversions.

You will work closely with the SEO team, marketing team, and web development team to create compelling web pages, blog posts, landing pages, artificial intelligence (AI)-friendly content, and voice search-friendly articles. This role demands both technical SEO skills and strong writing abilities to produce content that not only ranks but also captivates and converts readers.

Key Responsibilities:

SEO Strategy & Implementation:

• Develop and execute comprehensive SEO strategies for B2B and B2C brands to drive organic traffic and improve rankings.
• Conduct keyword research, competitor analysis, and search engine results page (SERP) intent analysis to optimize content for target audiences.
• Implement advanced SEO techniques like schema markup, structured data, and featured snippets to increase visibility in search engines.
• Optimize content for answer engine optimization (AEO), voice search optimization (VSO), and people also ask (PAA) to target specific search queries.

Content Writing & Creation:

• Write SEO-optimized content for blogs, landing pages, service/product pages, eBooks, case studies, and more, tailored for B2B and B2C audiences.
• Ensure all written content aligns with Google's expertise, authoritativeness, and trustworthiness (E-E-A-T) principles.
• Write answer-based content optimized for featured snippets, FAQs, and PAA sections to increase the chances of appearing in zero-click searches.
• Create conversational, voice-search optimized content designed for platforms like Google Assistant, Siri, and Alexa.
• Collaborate with other content creators and developers to create content that drives conversions, is user-friendly, and aligns with business goals.

On-Page SEO & Content Optimization:

• Optimize landing pages, product pages, and service pages for SEO, UX, and conversion rate optimization (CRO).
• Incorporate keywords, latent semantic indexing (LSI) keywords, natural language processing (NLP)-friendly phrasing, and schema markup into content to enhance search engine visibility.
• Regularly update and optimize existing content to improve rankings and engagement.
• Perform A/B testing on headlines, meta descriptions, and call-to-actions (CTAs) to enhance click-through rates and conversions.

Content Strategy & Planning:

• Develop and implement content strategies based on industry trends, competitor analysis, and search intent.
• Collaborate with the SEO team, marketing team, and designers to ensure content aligns with overall SEO strategy.
• Work on content gap analysis and create topic clusters to improve website authority and user engagement.
• Research and identify new content opportunities that align with business goals and SEO priorities.

Performance Tracking & Reporting:

• Use SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and SurferSEO to track content performance, keyword rankings, and traffic metrics.
• Provide regular performance reports to stakeholders, offering insights into content performance and suggesting optimization opportunities.
• Measure key SEO KPIs (e.g., organic traffic, conversions, bounce rates, page performance) to ensure the effectiveness of SEO strategies.

Off-Page SEO & Link Building:

• Develop and execute white-hat link-building strategies to improve domain authority.
• Engage in guest posting, digital PR, and content syndication to build backlinks.
• Conduct backlink audits and competitor link analysis to identify opportunities for link acquisition.

Requirements & Qualifications:

• 5+ years of experience in SEO strategy, content writing, and optimization for B2B and B2C brands.
• Expertise in AEO, VSO , PAA , and SEO optimization (on-page, off-page, and technical SEO).
• Strong writing, editing, and proofreading skills, with the ability to create engaging, SEO-friendly content.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, SurferSEO, and Clearscope.
• Ability to research, write, and plan content that aligns with user intent, conversion strategies, and SEO best practices.
• Familiarity with schema markup, structured data, and advanced SEO features such as featured snippets and passage indexing.
• Experience with content management systems (CMS) like WordPress and HubSpot.
• Basic HTML/CSS knowledge to make minor content and formatting adjustments.
• Strong understanding of conversion optimization, content funnels, and creating high-converting landing pages.

Preferred Qualifications:

• Experience in writing long-form content, whitepapers, case studies, and industry reports.
• Knowledge of AI-generated content, AI-assisted workflows, and AI SEO trends.
• Familiarity with mobile SEO, local SEO, and e-commerce SEO.
• Ability to collaborate with developers, designers, and other teams to implement SEO-driven content strategies.

Our company is seeking an experienced SEO Specialist + Content Writer to join our team. If you're passionate about creating high-quality content that resonates with audiences and drives business results, we'd love to hear from you.

Please submit your updated resume to apply.