Senior Media Analytics Expert

2 days ago


Cochin, Kerala, India beBeeDataScientist Full time ₹ 20,00,000 - ₹ 25,00,000

We are seeking a seasoned media analytics expert to drive innovation with expertise in data-backed decision making and proven track record in marketing optimization.

The successful candidate will deliver actionable insights, evaluate campaign effectiveness, and provide recommendations to maximize media investments.

Key Responsibilities
  • Develop and implement advanced analytical models for customer value analysis, anomaly detection, and media mix modeling.
  • Solve complex optimization problems and conduct A/B testing to evaluate proposed solutions.
  • Collaborate with stakeholders to understand business requirements and design analytical solutions that drive performance improvement.
Requirements
  • 7-8 years of experience in Data Science/Analytics with strong focus on media measurement, marketing effectiveness, and performance optimization.
  • Bachelor's degree in Computer Science, Data Science, Machine Learning, Mathematics, Statistics, Economics, or related field with emphasis on quantitative methods and solutions.
  • Experience in developing and implementing advanced analytics models such as Customer Lifetime Value, NLP, Look-Alike models, and Anomaly Detection.
Desired Qualifications
  • Experience with classification models, time series forecasting, customer lifetime value models, large language models (LLMs), and generative AI.
  • Familiarity with the Retail, eCommerce, or CPG industry.


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