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Creative Content Developer

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Job Description">

At the heart of our organization, we're reimagining global education access by partnering with top foreign universities and bringing their programs directly to India. Our vision is to make international degrees more accessible and relevant for Indian students.

As a Copywriter, you'll be instrumental in shaping the voice of our brand and the global universities we represent. From ad campaigns and landing pages to brochures, social creatives, and video scripts—you'll craft compelling, conversion-oriented copy that informs, excites, and drives action.

This is a hands-on creative role where you'll work closely with designers, marketers, and video teams to bring each university's offering to life through engaging and effective communication.

Key Responsibilities:

  • Write copy across a variety of marketing formats including Google search and display ads, Meta and other social media ad captions, brochures, flyers, student handbooks, website and landing page content, email marketing, and video scripts.
  • Adapt tone and messaging to fit each university brand and campaign objective.
  • Collaborate with design, performance marketing, and admissions teams to align messaging with audience needs.
  • Participate in brainstorming sessions and creative reviews.
  • Optimize existing copy for clarity, engagement, and conversions.
  • Maintain consistency across all touchpoints while staying responsive to data and feedback.
Requirements and Qualifications
  • 2-4 years of experience writing marketing copy preferably in edtech, higher education, or a consumer-facing brand.
  • Strong portfolio showcasing digital ads, social content, and multi-format campaigns.
  • Ability to understand diverse audiences from high schoolers to working professionals and craft copy that resonates.
  • Sharp attention to detail, grammar, and storytelling.
  • Comfort working in a fast-paced, iterative environment.
  • Bonus: Experience with performance marketing or knowledge of student acquisition journeys.
Why Work With Us?
  • Be part of a mission-driven organization making global education more accessible.
  • Work with global university partners and cross-functional creative teams.
  • Grow in a dynamic, startup-like environment where ideas and ownership matter.