Content Strategist for Digital Asset Management

1 day ago

Nagpur, Maharashtra, India beBeeStrategist Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title: Content Strategist for Digital Asset Management

A highly experienced and skilled Content Strategist is required to manage and maintain digital assets within Adobe Experience Manager (AEM). The ideal candidate will have a strong understanding of SEO principles and be able to implement them effectively in content structure and metadata.

  • Create and manage AEM authoring tasks, including content creation, updates, and optimizations.
  • Organize and maintain digital assets for efficient asset management.
  • Ensure SEO best practices are implemented in content structure and metadata.
  • Perform quality assurance on web pages, ensuring content is accurate, error-free, and aligned with business requirements.
  • Create and maintain testing checklists for quality assurance purposes.
  • Work closely with development, design, and marketing teams to execute content changes.
  • Utilize AEM components, templates, and workflows to support content management processes.
  • Regularly audit content for compliance with SEO guidelines and performance metrics.
  • Coordinate with stakeholders to gather content requirements and prioritize projects.

Mandatory Requirements:

  • 5+ years of experience as an AEM Author or similar role.
  • Expertise in AEM (6.4 or higher), including authoring, taxonomy, and DAM management.
  • Strong understanding of SEO principles and implementation within AEM.
  • Proven experience in quality assurance of web pages, with the ability to create and maintain testing checklists.
  • Knowledge of HTML and CSS for content management and web design purposes.
  • Excellent organizational skills and attention to detail in managing web content and assets.
  • Strong communication skills and the ability to work with cross-functional teams.
Key Responsibilities
  • To develop and execute content strategies that meet business objectives.
  • To ensure seamless collaboration between development, design, and marketing teams.
Required Skills and Qualifications
  • Bachelor's degree in Computer Science, Information Technology, or related field.
Preferred Qualifications
  • Prior experience working with AEM and its ecosystem.

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