Programmatic Associate

3 weeks ago

Mumbai, Maharashtra, India Performics Full time

About Performics:

We are a leading digital marketing firm specializing in data-driven marketing solutions. Our team of experts provides end-to-end digital marketing services, covering a wide range of specialties including paid marketing, performance content, media planning, programmatic, and data science & analytics.

As a Programmatic Associate, you will play a key role in driving client adoption and revenue growth through strategic programmatic solutions. Your expertise in DSPs, DMPs, and ad serving technologies will enable you to develop and execute effective programmatic strategies that deliver real results.

Responsibilities:

  • Train clients and internal teams on the value of programmatic and drive client adoption.
  • Collaborate with digital leads to evangelize programmatic and deliver on revenue targets.
  • Understand the technology landscape and select/recommend appropriate tactics basis client's requirements.
  • Deliver programmatic strategy for clients and build case studies across key verticals.
  • Own operations and master trading-related technologies.
  • Manage client campaigns including strategy development, project management, report delivery, and client communication.
  • Drive process development and ensure efficient procedures and continual improvement for both new and existing clients.
  • Work closely with partners to oversee campaign launch and execution.
  • Collaborate with Media Agency account teams through the sale.
  • Oversee reporting, analysis, and recommendations to improve activity in line with client objectives.
  • Develop strategy across all devices including Desktop, Mobile, and Tablet.
  • Work with the digital ad operations team to ensure agency best practices.

Requirements:

  • 2-4 years of work experience with a proven history of delivering ahead of client goals.
  • Extremely strong understanding of Online Media and 2 years of Programmatic experience.
  • Experience with DSP platforms like DBM, Mediamath, Appnexus.
  • Awareness of Adserving technologies and analytical tools like GA and Omniture.
  • Conversant with measurement tools used in Programmatic like Atlas, Neilsen, IAS.
  • Expert proficiency in Excel and comfort in handling large volumes of data.
  • Proactive, self-starter, capable of setting goals and reporting progress.
  • Problem-solving and attention to detail in a fast-paced business environment.
  • Team player with strong communication skills.
  • Confident in analyzing and acting on marketing data.

Why Join Performics:

  • Largest brands in the country across BFSI, Travel, FMCG, Gaming, Technology.
  • Integrated team structure providing exposure on multiple platforms.
  • Best-in-Industry Training - Strong leadership with legacy.

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