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Digital Marketing Specialist

1 month ago

Jaipur, Rajasthan, India Mittsure Techologies LLP Full time
Job Title: Google Ads Manager

Job Description:

Your primary responsibilities will be maintaining the Google Ad accounts of Mittsure Technologies LLP and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.


Responsibilities:

Below are some of the responsibilities a Google Ads expert is expected to assume in their position:

  • Manage all aspects of Google Ad campaigns
  • Create and optimize ad campaigns and paid search landing pages
  • Analyze and optimize ad campaigns to increase return on investment (ROI)
  • Use Google Ads to drive a variety of online marketing campaigns
  • Analyze and optimize pay-per-click (PPC) campaigns to increase ROI
  • Manage and optimize display campaigns across multiple devices
  • Develop PPC strategies to increase online visibility
  • Collaborate with a team of marketers, Google Ads specialists, and engineers

Job Qualifications and Skill Sets:

Below are the qualifications expected of a Google Ads expert:

  • A degree in digital marketing or a related business field
  • In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics
  • An understanding of search engine optimization (SEO) and search engine marketing (SEM)
  • Google Ads certification
  • Competency with using Word, Excel, and PowerPoint to produce reports and presentations for clients

Requirements:
  • Developing content for blogs, course descriptions, social media, and the company website
  • Conducting in-depth research on industry-related topics in order to develop original content
  • Proofreading content for errors and inconsistencies
  • Editing and polishing existing content to improve readability
  • Creating compelling headlines to attract the target audience
  • Identifying customers' needs and recommending new content to address gaps in the company's current content
  • Bachelor's degree in communications, Marketing, English, Journalism, or related field
  • Proven content writing or copywriting experience
  • Working knowledge of content management systems
  • Proficient in all Microsoft Office applications
  • Excellent writing and editing skills