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Mobile Data Analyst

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Job Title: Mobile Analytics Specialist

Key Responsibilities:
  1. Implement, audit and optimize mobile analytics setups using tools like Firebase, Adjust, Appsflyer or Branch.
  2. Configure and troubleshoot in-app event tracking conversion tracking and attribution flows.
  3. Align app tracking setups with paid campaigns across various platforms.
  4. Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  5. Identify and resolve attribution discrepancies across platforms and reporting systems.
  6. Build dashboards to visualize mobile performance clearly.
  7. Document all technical setups and collaborate with performance marketing teams.
Requirements & Qualifications:
  1. 3–5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer or Branch).
  2. Strong understanding of mobile attribution models and post-install event tracking.
  3. Familiarity with iOS and Android tracking limitations including ATT and SKAdNetwork.
  4. Experience working with paid acquisition tracking for mobile apps.
  5. Ability to troubleshoot SDK integrations misfiring events or discrepancies in MMP data.
  6. Clear communication skills to bridge technical insights with marketing needs.
Nice to Have:
  1. Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  2. Knowledge of privacy-first tracking approaches and consent frameworks.
  3. Exposure to funnel reporting and cohort analysis for mobile growth.