Senior Marketing Automation Specialist

2 weeks ago

Bengaluru, Karnataka, India beBeeMarketer Full time ₹ 15,00,000 - ₹ 28,00,000
Marketing Operations Role

The ideal candidate will possess strong analytical and problem-solving skills, with the ability to analyze complex data sets and make data-driven decisions.

Job Description
  • Marketing Automation & CRM Management:
    • Oversee the management of marketing automation platforms (e.g., SFMC, Marketo) to ensure campaigns are executed efficiently and effectively.
    • Maintain and optimize the integration of marketing systems with CRM (e.g., Salesforce), ensuring data accuracy and seamless handoff of leads to sales.
    • Implement workflows, automations, and segmentation strategies that drive personalized marketing campaigns.
  • Data Management & Analysis:
    • Manage the integrity and quality of marketing data, ensuring accurate tracking of campaign performance and lead data.
    • Conduct regular data hygiene processes, including lead scoring, deduplication, and database segmentation.
    • Provide data-driven insights and recommendations for campaign optimization and performance improvement.
  • Campaign Performance & Reporting:
    • Create and maintain dashboards and reports to track marketing KPIs such as lead generation, funnel conversion, customer acquisition cost (CAC), and return on marketing investment (ROMI).
    • Analyze marketing metrics to assess the effectiveness of campaigns and identify opportunities for improvement.
    • Report on key performance trends and provide actionable insights to the marketing team and senior leadership.
  • Process Optimization & Efficiency:
    • Identify opportunities to streamline marketing processes, reduce inefficiencies, and improve campaign execution speed.
    • Develop and maintain documentation for marketing processes, systems, and workflows.
    • Collaborate with cross-functional teams to ensure alignment of marketing and sales processes, optimizing the lead handoff and conversion process.
  • Technology & Tool Management:
    • Act as the point of contact for marketing technology platforms, ensuring systems are properly configured, maintained, and optimized for performance.
    • Research and evaluate new marketing technologies and tools that could improve the efficiency of the marketing team.
    • Manage relationships with technology vendors and ensure effective use of marketing tools.
    Required Skills & Qualifications
    • Technical Proficiency:
      • Strong experience with marketing automation platforms (e.g., SFMC, Marketo) and CRM systems (e.g., Salesforce).
      • Proficiency in data analytics tools and reporting platforms (e.g., Google Analytics, Excel, Tableau, Power BI).
      • Familiarity with lead scoring, segmentation, and campaign attribution models.
      • Basic understanding of HTML, email marketing best practices, and web analytics.
    • Analytical Skills:
      • Strong analytical and problem-solving skills with the ability to analyze complex data sets and make data-driven decisions.
    • Process-Oriented:
      • Ability to design and improve marketing processes for greater efficiency and effectiveness.
    • Communication:
      • Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical stakeholders.
      Desirable Skills & Experience
      • Advanced Marketing Analytics Techniques:
        • Experience with advanced marketing analytics techniques (e.g., funnel analysis, attribution modeling, customer journey mapping).
      • Data Privacy Regulations:
        • Knowledge of data privacy regulations such as GDPR and CCPA and how they impact marketing operations.
      • Certification in Marketing Automation Platforms or CRM:
        • Certification in marketing automation platforms (SFMC, Marketo) or CRM (Salesforce).

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