Data-Driven Marketing Strategist

2 weeks ago


Kurnool, Andhra Pradesh, India beBeeCampaign Full time ₹ 18,00,000 - ₹ 20,00,000
Senior Campaign Analyst

Campaign analytics is a dynamic field that involves examining data from various marketing campaigns to assess their performance, identify trends and provide actionable insights. Advanced analytical techniques are used to evaluate campaign effectiveness.

Reporting entails creating comprehensive reports on campaign performance, including metrics such as conversion rates, ROI, customer acquisition costs and lifetime value. Findings are presented to stakeholders in a clear and concise manner.

A key aspect of this role is identifying opportunities for process improvements in campaign execution and reporting. Strategies are developed and implemented to optimize campaign workflows and enhance efficiency.

Collaboration with the marketing team is crucial to understand campaign objectives and ensure alignment with overall marketing strategy. Cross-functional teams are also supported to facilitate integrated marketing efforts.

Data management involves utilizing tools like SQL, Tableau and Excel to manage and analyze large datasets. Data accuracy and integrity are ensured in all analyses.

Key skills required:

  • Advanced analytical techniques
  • SQL, Tableau, Excel expertise
  • Campaign data analysis
  • Marketing strategy alignment

Benefits:

  • Flexible working hours
  • Opportunities for professional growth and development
  • Collaborative work environment

We offer:

  • A competitive salary package
  • Annual leave entitlement
  • A supportive team environment


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