Optometrist Online Presence Manager
5 days ago
Roles and Responsibilities:
- SEO & Website Optimization:
- Develop strategies to improve organic search traffic and lead generation.
- Perform in-depth keyword research and optimise website architecture, navigation, and content for search engines.
- Conduct site audits, monitor page indexing, and implement technical SEO best practices.
- Digital Advertising:
- Set up, run, and monitor digital ad campaigns (Google Ads, SEM, etc.) to maximise ROI.
- Analyse and optimise ad performance metrics for ongoing improvement.
Stakeholder Collaboration:
- Liaise with internal teams, vendors, and partners to align digital strategies with overall business goals.
- Ensure seamless execution of digital marketing initiatives.
Desired Candidate Profile:
- 2-3 years of experience in SEO and digital marketing.
- Strong understanding of SEO tools, techniques, and strategies (on-page, off-page, technical SEO).
- Proven experience with Google Ads, Google Analytics, and website platforms like Wix and Shopify.
- Analytical mindset with a logical approach to problem-solving.
- Familiarity with platforms like Google Merchant Center, GMB, Exotel, and Wati.
- Strong communication, organisational, and multitasking skills.
- Ability to adapt to a dynamic environment and meet deadlines.
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