Senior Influencer Campaign Manager

Are you an experienced marketing professional looking to take your career to the next level? Do you have a passion for building relationships and driving results through influencer marketing?

This is a unique opportunity to join a dynamic team as an Influencer Outreach Specialist. In this role, you will be responsible for identifying and partnering with influencers who align with our brand values and objectives.

As a key member of our marketing team, you will play a critical role in developing and executing campaigns that drive engagement, conversions, and revenue growth. If you are a strategic thinker with excellent communication skills and a proven track record of success in influencer marketing, we want to hear from you

Responsibilities:

• Strategic Influencer Identification: Utilize quantitative and qualitative methods to identify influencers who align with the brand's target audience and campaign objectives, considering factors such as engagement rates, audience demographics, and content relevance.
• Proactive Outreach and Relationship Building: Establish and nurture relationships with influencers through personalized communication via email, phone, or social media. Foster trust and rapport with influencers to enhance campaign effectiveness.
• Negotiation and Contract Management: Lead negotiations with influencers to secure favourable terms and agreements for campaign collaborations, including pricing, deliverables, and exclusivity. Ensure all contracts and agreements are accurately documented and adhered to.
• Content Collaboration and Quality Assurance: Collaborate closely with influencers to develop compelling content that resonates with the target audience and aligns with the brand's messaging and values. Provide guidance and feedback to ensure content meets quality standards and campaign objectives.
• Cross-Functional Coordination: Serve as a liaison between the influencer outreach team and other internal departments to ensure seamless integration and execution of influencer campaigns. Facilitate communication and collaboration to optimize campaign performance.
• Performance Monitoring and Optimization: Monitor key performance indicators (KPIs) throughout the duration of influencer campaigns, analysing metrics such as reach, engagement, and conversion rates. Identify opportunities for optimization and adjustment to maximize campaign effectiveness and ROI.
• Reporting and Analysis: Generate comprehensive reports detailing the performance and impact of influencer campaigns, providing actionable insights and recommendations for future initiatives. Present findings to stakeholders and contribute to strategic planning efforts.

Requirements:

• Education: Bachelor's or Master's degree in Marketing, Communications, or a related field.
• Experience: 2-3 years of experience in influencer marketing or related roles, with a proven track record of successfully executing influencer campaigns.
• Skills: Strong interpersonal and communication skills, with the ability to effectively engage and collaborate with influencers, colleagues, and stakeholders. Demonstrated negotiation skills and experience managing contracts and agreements. Proactive mindset with a high level of accountability and ownership of work, capable of driving initiatives forward and delivering results.
• Team Player: Team player mentality with the ability to thrive in a collaborative environment, contributing to the success of cross-functional teams.
• Analytical Mindset: Analytical mindset with proficiency in performance tracking and reporting tools, able to derive actionable insights from data to inform decision-making.