High-Performance Paid Advertising Specialist

1 day ago

Dindigul, Tamil Nadu, India beBeeAdvertiser Full time ₹ 36,00,000
Job Title: Ad Strategist + Media Buyer

We are seeking a skilled and experienced Ad Strategist + Media Buyer to join our team. As a key member of our marketing department, you will be responsible for planning and executing end-to-end paid campaigns across Meta and Google platforms.

Your primary goal will be to develop and execute strategies that drive high-ROAS campaigns, leveraging your expertise in funnel optimization, audience segmentation, and campaign scaling.

You will work closely with our design and copy teams to create high-converting ad creatives and angles, while also managing budgets, A/B tests, and campaign optimization.

In addition to these responsibilities, you will also prepare weekly/monthly performance reports with actionable insights and recommendations.

Key Responsibilities:
  • Plan and execute end-to-end paid campaigns (Meta + Google)
  • Develop TOF/MOF/BOF funnel strategies aligned with client goals
  • Execute audience segmentation: interest-based, custom, and lookalikes
  • Monitor KPIs: CPL, CTR, ROAS, CPA, CAC and optimize daily
  • Collaborate with the design/copy team for ad creatives & angles
  • Manage budgets, A/B tests, and campaign scaling
  • Prepare weekly/monthly performance reports with insights & actions
Requirements:
  • 2+ years of hands-on experience in Meta Ads & Google Ads
  • Proven track record of delivering high-ROAS campaigns
  • Strong understanding of funnels, retargeting, and campaign scaling
  • Proficiency with Ads Manager, Google Ads, Analytics, Tag Manager (GTM)
  • Familiarity with GA4, UTM tracking, and CRM integrations
  • Skilled in Google Sheets, reporting dashboards, and data analysis
  • Strong copy/creative sense: hooks, CTAs, ad formats
  • Detail-oriented, proactive, and performance-driven

We offer a competitive salary and a dynamic work environment. If you are passionate about performance marketing and have a proven track record of success, we encourage you to apply for this exciting opportunity.

Award-winning agencies partner with ambitious travel brands to scale from ₹2L to ₹60L+ in monthly ad spends, making us a market leader in the industry. We build growth engines that drive measurable ROI, with no compromise on creativity and innovation.

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