Strategic Brand Lead

2 days ago

Jodhpur, Rajasthan, India beBeeLeadership Full time ₹ 1,80,00,000 - ₹ 2,40,00,000

Lead Brand Architect

You will shape the creation and execution of a distinctive brand identity for each university campus, influencing how students, parents, faculty, and partners perceive us. You'll drive strategic thinking, creative storytelling, and data-driven execution to shape perceptions, drive enrollment, deepen engagement, and build long-term university brand reputation.

About This Role
  • We are partnering with prestigious universities to launch their campuses in India, making world-class education more accessible to Indian students.
  • As our Head of Brand, you will lead cross-functional teams to ensure every interaction with our brand delivers clarity, consistency, and emotional resonance.
Responsibilities

  1. Develop and own a composite brand strategy that balances global equity of our partner universities in home campus with their unique positioning in India market.

  2. Build a scalable brand architecture that supports multiple academic programs, partnerships, and audiences.

  3. Maintain brand guidelines and governance frameworks across all platforms and touchpoints.

  4. Design and manage large-scale influencer marketing campaigns with high-authority influencers, education YouTubers, and subject-matter influencers.

  5. Lead ATL campaigns including print, outdoor to drive mass awareness and reputation building.

  6. Plan and execute BTL activations including school/college fairs, campus branding, experiential events, influencer-led meetups, and community-based outreach.

  7. Oversee media strategy and planning in collaboration with agency partners — including channel mix, geo-targeting, audience segmentation, and ROI tracking.

  8. Oversight of website development and digital brand platforms.

  9. Conceptualize and execute digital-first brand campaigns across platforms like YouTube, Meta, etc.

  10. Define KPIs and establish brand health tracking mechanisms to continuously assess brand equity, recall, and sentiment.

About Us

We are committed to teaching skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world.

With over 2,000 employees globally, we have offices in multiple locations.

This is a senior leadership role requiring demonstrated success in building and launching new brands, driving large-scale impact through influencer campaigns, and leading cross-functional teams.

The ideal candidate has first-hand experience of building brands in the Indian market, proven experience in content marketing, digital storytelling, and managing cross-platform campaigns.

A strong understanding of media planning, agency collaboration, and cross-cultural communication is also essential.

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