Public Image Management Specialist

13 hours ago

Cochin, Kerala, India beBeeCommunication Full time ₹ 9,00,000 - ₹ 12,00,000
Public Image Management Specialist

The role of the Public Image Management Specialist is pivotal in shaping the company's public image and ensuring effective communication with media and the public. The primary goal is to create a positive and engaging narrative about the organization, enhancing its reputation and building trust.

Responsibilities include:

  • Developing strong relationships with key stakeholders, doctors, and corporate clients through strategic communication and relationship-building activities.
  • Coordinating appointments with government officials, planning PR-related events, meetings, and other engagement opportunities.
  • Creating compelling content for social media platforms and press releases that captivate audiences and drive engagement.
  • Monitoring and analyzing PR initiatives to provide valuable insights and recommendations to senior management, driving informed decision-making.
  • Staying up-to-date with market trends and developing comprehensive reports on industry developments and best practices.
  • Overseeing VIP patient communications and project tracking, ensuring timely completion of tasks and providing regular progress updates.
  • Providing administrative support to the team as needed, facilitating smooth operation and workflow.

Qualifications and Skills:

  • Bachelor's degree in Public Relations, Communications, or a related field.
  • Excellent written and verbal communication skills, with the ability to craft persuasive messages and build rapport with diverse audiences.
  • Strong interpersonal skills and ability to build lasting relationships, fostering trust and collaboration.
  • Proficiency in social media platforms and PR tools, enabling effective content creation and campaign execution.
  • Preferred: experience in crisis management and media training, knowledge of industry and market trends.

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