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Data Analyst Lead
1 week ago
The Senior Data Analyst will focus on pre-processing large, often disparate, data sets in order to identify opportunities for additional campaigns to answer large and complex internal or external questions. Strong technical skills as well as an acumen for data visualization allowing for rapid resolution and answers of common questions. Attention to detail and accuracy are critical.
Key Responsibilities
- Ability to 'data wrangle' known or new data sources by examining data, cleanse/prepare it as needed by removing duplicates, identifying and correcting illogical entries, and creating KPIs and compound metrics used to evaluate the effectiveness and tell the story of each campaign
- Designing, measuring, and interpreting A/B tests
- Develop ETL processes to pre-process data to ensure that ad-hoc questions can be answered rapidly
- Be the analytic expert on all data sources, attributes and internal tools for the organization as it relates to answering ad-hoc questions
- Continually innovate and enhance ROI and performance computations to create additional insights from business KPIs such as revenue or conversion lift
- Create compelling and uncluttered data visualizations in presentations and dashboards allowing for a clear understanding of the overall story
- Balance multiple projects and accompanying timelines
- Work collaboratively within members of multiple teams to meet aggressive goals and pre-defined measurement criteria
- Develop requirements of more common requests to be implemented in the product for automated access
- Ensure the accuracy, reliability, and integrity of the data through effective quality assurance processes.