Digital Marketing Specialist

3 days ago

Noida, Uttar Pradesh, India beBeeDigitalMarketer Full time ₹ 4,00,000 - ₹ 8,00,000
About Us

At Times Internet, we create digital products that enhance people's lives.

We have a significant presence across various categories, including news, sports, fintech, and enterprise solutions.

Our portfolio features market-leading brands such as TOI, ET, Cricbuzz, Times Prime, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more.

Each product is crafted to enrich experiences and bring people closer to their interests and aspirations.

We strongly promote inclusivity and diversity as an equal opportunity employer.

We are driven by new possibilities and committed to bringing innovative products, ideas, and technologies to help people make the most of every day.

Credit Card Division

We have created a co-branded credit card division in partnership with leading banks and financial institutions.

Times Card offers exclusive rewards, lifestyle benefits, and seamless digital experiences.

Your Role

You will take ownership of digital acquisition and growth, running data-driven campaigns across search, social, programmatic, and affiliate channels to reach our target audience.

This role gives you the chance to shape the marketing engine of a fast-growing co-branded credit card business, making a direct impact on customer growth and business outcomes.

If you're excited about building high-impact campaigns, optimizing for ROI, and driving innovation in financial services marketing, this is the opportunity for you.

Key Responsibilities
  • Develop and execute the digital acquisition strategy for Times Co-brand Credit Cards across paid search, paid social, display, affiliates, and programmatic channels.
  • Collaborate with product and brand teams to align performance marketing with overall business objectives.
  • Manage end-to-end paid campaigns on Google, Meta, LinkedIn, programmatic DSPs, and affiliate networks.
  • Drive continuous A/B testing on ad creatives, messaging, and landing pages for optimal conversion.
  • Scale performance marketing campaigns while optimizing Customer Acquisition Cost (CAC), Lifetime Value (LTV), and Return on Investment (ROI).
  • Monitor, analyze, and report on campaign performance metrics such as Click-through Rate (CTR), Cost per Action (CPA), conversions, and funnel drop-offs.
Skills and Qualifications

To succeed in this role, you will need:

  • A strong understanding of digital media buying, campaign execution, and attribution models.
  • 3-5 years proven experience in performance marketing for financial products, fintech, or lifestyle products.
  • Hands-on expertise with Google Ads, Meta Ads, programmatic platforms, and affiliate marketing.
  • A deep analytical mindset with proficiency in Excel, SQL, Google Analytics/GA4, and dashboarding tools.
  • Strong commercial acumen with the ability to balance aggressive growth with cost efficiency.

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