
Digital Media Strategist
2 days ago
We are seeking a high-caliber professional to spearhead our paid media initiatives.
The ideal candidate will possess experience in driving impactful campaigns and exhibit exceptional analytical skills, with hands-on expertise in Google Analytics and Meta Ads Manager.
- Develop and execute comprehensive paid media strategies across channels like Google Ads and Meta.
- Monitor, optimize, and report on key metrics such as return on ad spend (ROAS), cost per acquisition (CPA), and cost per lead (CPL).
- Design and implement A/B tests to refine creatives, messaging, and audience targeting.
- Align campaign strategy with business objectives through collaborative efforts.
Requirements:
- 5+ years of experience in performance-driven marketing.
- A proven track record in scaling high-impact paid campaigns.
- A strong analytical mindset and hands-on experience with Google Analytics and Meta Ads Manager.
- Clear communication skills with strong reporting abilities.
Key Responsibilities:
Developing and executing comprehensive paid media strategies across multiple channels, including Google Ads and Meta. Monitor and optimize key metrics such as ROAS, CPA, and CPL. Design and implement A/B tests to refine creative assets, messaging, and audience targeting. Align campaign strategy with business objectives through collaborative efforts.
Required Skills and Qualifications:
5+ years of experience in performance-driven marketing. Proven track record in scaling high-impact paid campaigns. Strong analytical mindset and hands-on experience with Google Analytics and Meta Ads Manager. Clear communication skills with strong reporting abilities.
What We Offer:
A dynamic work environment that fosters innovation and collaboration. Opportunities for professional growth and development. A competitive compensation package that reflects your skills and experience.
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