Email Marketing Specialist

2 days ago


Palakkad, Kerala, India beBeeEmail Full time ₹ 8,00,000 - ₹ 15,00,000
Email Marketing Professional

We are seeking an Email Marketing professional to join our organization. The ideal candidate will be responsible for developing and executing email campaigns that strengthen our engagement with our growing community.

Key Responsibilities
  1. Email Campaign Management:
  • Design, build, and execute campaigns via email marketing platforms.
  • Set up automated journeys and sequences (e.g. onboarding series, re-engagement flows).
  • Draft and edit subject lines, preview text, and body copy in collaboration with content leads.
  • Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates.
Audience Segmentation & Analytics:
  • Segment lists by interest, behavior, and engagement to ensure targeted outreach.
  • Maintain clean, updated supporter databases.
  • Track and report campaign performance using platform dashboards and Google Analytics.
  • Translate data insights into recommendations for improved engagement.
Deliverability & Technical Setup:
  • Ensure compliance with email regulations (GDPR, CAN-SPAM).
  • Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices.
Strategy & Collaboration:
  • Align email strategies with broader campaign objectives (petitions, calls-to-action, fundraising, pledge journeys).
  • Support integration of email into multi-channel campaigns (social, WhatsApp, website, events).

The ideal candidate will have relevant experience in email marketing or CRM communications, preferably in nonprofits or campaigns. They should demonstrate expertise in email management, SEO optimization, and proficiency with email marketing tools.



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