Web Development Expert

5 days ago

Ellore, Andhra Pradesh, India beBeeOptimization Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title

Website Optimization Specialist

About the Role

We are seeking a highly skilled Website Optimization Specialist to maintain and improve our custom WordPress website. As a key member of our Marketing team, you will be responsible for ensuring the website runs smoothly and efficiently.

This is not a drag-and-drop role — our site runs on a fully custom-built WordPress theme, and you will work directly with template files, functions, and custom fields to execute updates.

Key Responsibilities
  • Maintain and update a custom-coded WordPress theme, including template edits, PHP updates, and front-end adjustments.
  • Collaborate with marketing team members to publish and optimize new landing pages, blog content, and conversion assets
  • Run regular site audits to identify UX issues, page speed problems, and outdated content.
  • Conduct market research, propose ideas to improve conversion rates, design and conduct A/B tests.
  • Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
  • Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies.
  • Set up and manage integrations (e.g., Google Tag Manager, Google Analytics 4).
  • Track and report on website metrics and user behavior using GA4, Hotjar/Clarity, Search Console, or similar tools.
  • Maintain technical documentation of site architecture, custom post types, and plugin configurations.
  • Stay current on WordPress core updates, security practices, and modern development techniques.
Required Skills and Qualifications
  • 3+ years experience managing WordPress sites with custom themes — not reliant on page builders.
  • Proficiency in HTML, CSS, and basic JavaScript (for small enhancements or troubleshooting).
  • Solid understanding of PHP in a WordPress environment
  • Working knowledge of GA4, Tag Manager, Clarity and other analytics or performance tools.
  • Experience working with Advanced Custom Fields (ACF), custom post types, and taxonomies.
  • Familiarity with version control and deployment workflows.
  • Working knowledge of CRO strategies and tools for testing and conversion tracking.
  • Strong grasp of SEO fundamentals, responsive design, and accessibility standards.
  • Meticulous attention to detail with a proactive, problem-solving mindset.
Nice-to-Have Skills
  • Experience with theme performance optimization (minification, caching, lazy loading, etc.).
  • Familiarity with HubSpot forms and marketing automation tools.
  • Comfort working in staging environments and managing site deployments.

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