Mobile Games Growth Specialist

2 days ago

Amrāvati, Maharashtra, India beBeeUserAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000

Job Title: User Acquisition Manager

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Job Description:\

The role of a User Acquisition Manager is to oversee the entire user acquisition process, from campaign conceptualization to in-depth performance analysis. This position requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration.

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This is an ideal opportunity for someone who is passionate about scaling mobile games in the competitive social and hypercasual space.

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Key Responsibilities:\
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  • Plan, launch, and optimize UA campaigns across multiple ad networks and platforms.\
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key performance indicators (KPIs).\
  • Implement structured A/B tests for campaigns, audiences, and creatives.\
  • Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs).\
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.\
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.\
  • Calculate breakeven points and model projected LTV/ROI by user cohorts.\
  • Understand and act on player journey metrics.\
  • Build dashboards and performance reports in tools such as Looker Studio, Tableau, or Power BI.\
  • Apply predictive modeling and early KPIs to forecast long-term user value.\
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Additional Responsibilities:\
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  • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.\
  • Create and manage audience strategies.\
  • Design and execute re-engagement campaigns for churned or low-activity users.\
  • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.\
  • Contribute to budget allocation, forecasting, and scaling strategies.\
  • Stay current with platform updates and emerging ad tech.\
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Qualifications:\
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  • 4+ years of hands-on experience in UA for mobile games.\
  • Proven expertise with major ad platforms.\
  • Strong working knowledge of MMPs including event setup and analysis.\
  • Deep understanding of UA KPIs.\
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.\
  • Proficiency in data analysis & visualization tools.\
  • Strong analytical, mathematical, and problem-solving skills.\
  • Entrepreneurial mindset with a high sense of ownership and accountability.\
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