Experienced Senior Creative Visual Designer
5 days ago
We're looking for a skilled Senior Graphic & Web Designer to be our go-to visual problem solver with a graphic-first mindset.
This role is responsible for creating brand systems, campaigns, packaging, print/OOH, and social design (70%), as well as web/UI: clean, conversion-friendly landing pages, component-based layouts, and tidy handoffs (30%).
Key Responsibilities:- a) Graphic Design (≈70%)
- Brand Systems & Identity: Develop logos, visual languages, typography stacks, color systems, iconography, and brand guidelines.
- Campaign & Content: Craft multi-channel campaign assets (social, OOH, print, digital banners, email headers) with sharp visual hierarchy and on-brand storytelling.
- Packaging & Retail: Create packaging concepts, dielines, label systems, POSM/merch, and shelf-presence mockups; prep production-ready files.
- Decks & Presentations: Build client-ready pitch decks and case studies that look as good as they read.
- Art Direction: Plan and oversee shoots (photo/video), moodboards, styling cues, and reference decks; collaborate with photographers/retouchers.
- Production & Prepress: Ensure color accuracy, print specs, bleed, overprint, and imposition are on point; coordinate with vendors for proofing.
- b) Web/UI (≈30%)
- Responsive Layouts: Design landing pages and lightweight sites in Figma with components/auto-layout, clear grids, and mobile-first thinking.
- Handoffs & QA: Prepare redlines/specs, export assets, work with dev on feasibility, review staging links, and log fixes.
- Performance Creatives: Translate campaign ideas into high-performing web banners and conversion-friendly page sections (hero, pricing, FAQs, CTAs).
- c) Team & Process
- Mentorship: Review junior work, share standards, and champion file hygiene (naming, versioning, libraries).
- Presentation: Sell the work—clearly explain choices, cite references, and tie design to outcomes.
- Iteration: Incorporate feedback and data without losing craft (taste + testing, not taste vs. testing).
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