Ecommerce Advertising Specialist

17 hours ago

Gandhinagar, Gujarat, India beBeeAdvertising Full time ₹ 9,00,000 - ₹ 12,00,000

Job Summary:

We are seeking a skilled Advertising Specialist to develop and execute effective advertising campaigns for e-commerce businesses. As an expert in paid advertising, you will be responsible for driving scalable results through various platforms.

Key Responsibilities:

  • Develop and optimize Meta Ads (Facebook & Instagram) for e-commerce brands, focusing on achieving high return on ad spend (ROAS).
  • Analyze campaign performance and implement data-driven adjustments to improve efficiency.
  • Identify and test new audience segments, bidding strategies, and ad placements to maximize campaign success.

Market & Creative Analysis:

  • Monitor market trends and conduct competitive analysis to identify emerging strategies and opportunities.
  • Utilize industry tools to research and replicate high-performing creatives and ad copy.

Collaboration & Coordination:

  • Work closely with graphic designers and video editors to develop high-converting ad creatives that meet marketing strategies.
  • Maintain effective communication with internal teams to streamline campaign execution and ensure alignment with business goals.

Performance Tracking & Reporting:

  • Analyze key performance indicators (KPIs) and prepare performance reports to inform data-driven decisions.
  • Stay up-to-date with changes in advertising platforms, algorithm updates, and industry best practices to maintain expertise.

Required Skills & Qualifications:

  • Proven experience in media buying for e-commerce businesses with a track record of high ROAS.
  • Strong expertise in Meta Ads (Facebook & Instagram) and Google Ads.
  • Ability to analyze data and interpret insights to inform campaign optimization.

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