Senior Product Marketing Strategist

4 days ago

India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000
About the Role

We are seeking a seasoned Senior Product Marketing Manager to spearhead our product launch strategy.

Job Description:

The ideal candidate will be responsible for driving market and customer analysis, developing go-to-market strategies, and creating clear product messages that resonate with our target audience.

  • Market and Customer Analysis: Conduct in-depth research to inform our product roadmap and GTM strategy for launch in various geographies.
  • Go-to-Market Strategy: Develop plans for product launches and promotions, defining target markets and aligning with sales and product teams.
  • Product Positioning and Messaging: Craft compelling product messages that stand out in the market, tailoring messaging to different segments of our target audience.
  • Demand Generation: Plan campaigns to boost product awareness and attract customers, working with the growth team to increase free sign-ups and improve campaign results.
  • Content Development: Create marketing materials like competitor pages, whitepapers, videos, and presentations, managing content for online campaigns.
  • Onboarding & Activation: Identify opportunities to enhance the onboarding process and increase product activation.
Requirements:
  • At least 5+ years of experience in B2B SaaS product marketing.
  • Must have PLG experience or be in a PLG setup.
  • Background in copywriting/content marketing is a plus.
  • Ability to work collaboratively with cross-functional teams.
  • Analytical mindset with data-driven decision-making skills.
  • Strong project management skills with the ability to prioritize initiatives.
  • Passion for technology and staying up-to-date with industry trends.
  • Bachelor's degree in marketing/business or related field (MBA is a plus).
  • Experience working in startups.

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