Lead Copywriter and Content Strategist

2 weeks ago


Gurgaon, Haryana, India Hashtag Orange Full time

We are seeking a highly skilled Lead Copywriter and Content Strategist to join our team at Hashtag Orange.

The estimated salary for this role is $120,000 - $150,000 per year, depending on experience.

Company Overview

Hashtag Orange is a leading creative agency dedicated to crafting innovative campaigns that drive brand messaging across various platforms.

In this role, you will be responsible for developing compelling and persuasive copy that resonates with target audiences and aligns with the brand's voice.

Key Responsibilities
  • Creative Leadership: Lead and inspire a team of copywriters to develop original, creative concepts that effectively communicate the brand's message.
  • Content Strategy: Define and implement the tone, voice, and narrative style for campaigns, ensuring consistency across all channels.
  • Project Management: Oversee the copywriting process from concept through to final execution, ensuring all content meets the highest standards and deadlines.
  • Collaboration: Work closely with Senior Art Directors and other creative leads to develop integrated campaigns that balance visual and verbal elements.
  • Client Interaction: Present copy concepts to clients, gather feedback, and refine content to meet client objectives while maintaining the creative integrity of the work.
  • Trend Analysis: Stay informed of industry trends, cultural shifts, and best practices in copywriting, incorporating relevant insights into creative processes.
  • Mentorship: Mentor and develop junior copywriters, fostering a collaborative and innovative environment.
  • Quality Control: Ensure all written content is free of errors, adheres to brand guidelines, and is strategically aligned with campaign objectives.
  • Brand Consistency: Uphold and enforce the brand's voice and messaging standards across all written materials.
Benefits

As a Lead Copywriter and Content Strategist at Hashtag Orange, you will enjoy a range of benefits, including:

  • A competitive salary ranging from $120,000 to $150,000 per year.
  • Ongoing professional development opportunities.
  • A collaborative and innovative work environment.
  • Access to cutting-edge tools and technologies.
  • A comprehensive benefits package.


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