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Senior Fashion Communications Lead

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Senior Fashion Communications Lead

We are seeking a seasoned Senior Fashion Communications Lead to drive communications and media strategy for our fashion and lifestyle clients.

The ideal candidate will possess a strong network within the fashion industry, with a deep understanding of current trends, tone, and audience preferences.

  • Fashion Media Relations: Develop and maintain relationships with fashion editors, stylists, influencers, and journalists; secure impactful media placements in top-tier publications.
  • PR Strategy: Design and execute integrated PR campaigns that align with each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
  • Event Management: Oversee press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
  • Crisis Communication: Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
  • Content Creation: Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
  • Stakeholder Engagement: Serve as a liaison between clients, designers, influencers, stylists, and fashion journalists.
  • Executive Support: Assist fashion founders and brand leaders with media training, key message development, and interviews.
  • Team Leadership: Guide a team of fashion PR professionals, fostering creativity, strong execution, and industry insight.