Digital Merchandise Strategist
4 days ago
At ASSPL - Karnataka, we're looking for a talented Digital Merchandise Strategist to join our team. This is an exciting opportunity to drive growth and improve customer experience in e-commerce.
About the RoleWe're seeking a results-oriented Site Merchandiser who will be instrumental in enhancing customer satisfaction and expanding our business. The ideal candidate will plan, coordinate, and create engaging emails and pages across our website; develop and analyze metrics dashboards based on traffic, click-through rates, conversion rates, adoption, and other web metrics. They will report on performance and action plans to the management team, propose, plan, and execute new features and projects, partnering with business and technical teams to achieve goals. Additionally, they will help drive feature launches and site improvements to completion by collaborating with project managers, developers, designers, and peers across the organization.
Responsibilities- Handle design, tracking, merchandising, and complete responsibility for all campaigns
- Track and analyze customer needs based on behavior, including searching, browsing, and payments
- Formulate and execute the marketing plan, including new product launches, cross-category placements, developing and executing Amazon site-wide events, etc.
- Design and execute successful online customer experiences
- Identify problems and opportunities and respond accordingly, engaging cross-functional teams where necessary
- Analyze and share relevant metrics and best practices from executed initiatives across the organization
- Develop, test/experiment, and analyze new tactics to increase conversion rates and share them within the organization
- Bachelor's degree
- Experience with Microsoft Office products and applications
- Preferred qualifications: experience in e-commerce, digital marketing, customer service delivery, or digital sales
The estimated salary for this role is ₹10,00,000 per annum, depending on experience.
About UsASSPL - Karnataka is a dynamic company that offers a competitive salary and benefits package, as well as opportunities for growth and development.
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