Graphic Designer and Social Media Marketing Specialist

1 week ago

Madurai, Tamil Nadu, India LM Exchange Full time
Graphic Designer and Social Media Coordinator Job Description

L M Exchange Company, a leading money transfer and currency exchange provider in the UAE, is seeking a skilled Graphic Designer and Social Media Coordinator to enhance its brand presence and engage with customers.

Key Responsibilities:

  • Develop and create compelling visual content for digital platforms, including website banners, social media posts, advertisements, newsletters, and presentations.
  • Design brochures, flyers, posters, and other print marketing materials as needed.
  • Ensure all visual content aligns with the company's brand identity and guidelines.
  • Collaborate with the marketing and content teams to conceptualize and execute design projects that meet campaign objectives.
  • Edit photos and videos to create engaging multimedia content.
  • Manage multiple design projects simultaneously while meeting deadlines.

Social Media Coordination:

  • Manage and maintain the company's social media accounts (Instagram, Facebook, Twitter, etc.), ensuring consistent and on-brand messaging.
  • Develop and implement a social media content calendar in alignment with marketing campaigns and business goals.
  • Create engaging, original content, including posts, stories, videos, and interactive content to boost user engagement.
  • Monitor social media trends, tools, and platforms to continuously improve strategy and audience reach.
  • Engage with followers by responding to comments, messages, and interactions in a timely and professional manner.
  • Track and analyze social media metrics, providing regular reports on performance, engagement, and areas for improvement.

Marketing Collaboration:

  • Work closely with the marketing team to ensure all graphic and social media content supports overall marketing goals.
  • Assist in brainstorming and creating new strategies to increase brand awareness and customer engagement.
  • Coordinate with other departments to create content that supports company-wide initiatives, events, and product launches.
  • Help organize and promote digital campaigns, product releases, and special events across various platforms.

Qualifications:

  • Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.
  • 2+ years of experience in graphic design and social media management.
  • Proficiency in graphic design software and experience with video editing tools.
  • Strong understanding of social media platforms, including content creation, trends, and analytics.
  • Excellent communication skills, both written and verbal.
  • Creativity, with a keen eye for design and attention to detail.
  • Strong organizational skills and the ability to manage multiple projects at once.

Language: English

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