Digital Marketing Strategist

1 week ago

Tiruchi, Tamil Nadu, India beBeeBuyer Full time ₹ 15,00,000 - ₹ 20,00,000
Programmatic Buying Specialist

We are seeking a seasoned programmatic buying professional to spearhead our digital marketing endeavors.

Key Responsibilities:

  1. Develop and Implement Digital Marketing Roadmaps: Create comprehensive proposals for clients involving DV360, focusing on awareness and acquisition campaigns, remarketing, app installs, and video branding.
  2. Manage App Campaigns: Optimize for reach, install, and conversion rates on DV360, linking App Analytics platforms to the platform.
  3. Create Ad Tags and Floodlight Tags: Track campaign conversions, audience activity, and integrate different platforms for audience import/export and conversion tracking in CM/DV360.
  4. Collaborate with Internal Teams: Ensure seamless implementation of tracking mechanisms.
  5. Structure and Manage Campaigns: Monitor display, TrueView, video, and search campaigns on DV360/CM/Google Ads platforms for optimal performance.
  6. Monitor Daily and Monthly Account Metrics: Analyze budget caps, campaign pacing, lost bidding, impression share, and optimize accordingly.
  7. Support Creative Design Teams: Provide innovative ideas for creative copy and graphical ad templates, including VAST, Rich Media, HTML5, and static display creatives.
  8. Communicate with Clients/PoCs: Align campaign achievements with predefined goals.
  9. Generate Relevant Reports: Produce reports at three stages: before, during, and after campaign auditing.
  10. Audit Advertising Accounts: Identify gaps in existing structures and targeting.
  11. Plan, Execute, and Manage Programmatic Campaigns: Ensure optimal performance across digital channels.
  12. Preferred Experience: Performance-based campaigns.

Primary Skills:

  1. Programmatic Buying (Intermediate)
  2. DV 360 Experience
  3. DV 360 Certification

Secondary Skills:

  1. Google Campaign Manager (Intermediate)
  2. Marketing

Requirements:

  • Advanced knowledge of programmatic buying principles
  • Proven experience in managing large-scale digital campaigns
  • Strong analytical and problem-solving skills
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced environment

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