Strategic Marketing Communications Specialist

3 weeks ago


Mumbai Metropolitan Region, India People Konnect Full time

We are seeking a creative and strategic Marketing professional to drive our social media presence. The ideal candidate will be responsible for developing innovative content strategies, collaborating with internal teams, and analyzing performance metrics to enhance brand awareness.

Job Responsibilities:

Social Media Content Development

Conduct market research to identify target audiences, trends, and competitive landscapes.

Content Creation & Management

Create, curate, and schedule engaging content across platforms (e.g., Instagram, Facebook).

Collaborate with teams to produce high-quality visuals and videos.

Write compelling captions and use relevant hashtags to maximize reach.

Respond to comments, messages, and mentions promptly to foster community relationships.

Engage with influencers or brand advocates.

Performance Tracking & Analytics

Plan and execute paid social campaigns to achieve specific KPIs, such as conversions, traffic, or awareness.

Monitor ad performance and budget utilization.

Stay updated on social media trends, tools, algorithms, and platform updates.

Experiment with new content formats or campaign ideas to keep the brand fresh and relevant.

Qualifications:

Education: Bachelor's degree in Marketing, Communications, or Digital marketing

Experience: 2+ years of experience in social media marketing, digital marketing, or a related field.

Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

Knowledge of social media analytics and advertising platforms (e.g., Facebook Ads Manager).

Strong copywriting, communication, and storytelling skills.

Creative mindset with attention to detail.

Ability to multitask and meet deadlines in a fast-paced environment.

Experience with graphic design tools like Canva, Adobe Photoshop, or Illustrator.

Basic video editing skills.

Knowledge of SEO and web traffic metrics.



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