Digital Marketing Strategist
4 weeks ago
Job Overview
We are a leading software development company seeking an experienced Digital Marketing Strategist to lead our marketing efforts and drive business growth. The successful candidate will have a proven track record in developing and executing effective marketing campaigns, as well as managing and analyzing data to inform strategic decisions.
About the Role
The Marketing Manager - Growth & Engagement will be responsible for driving traffic to our website, increasing brand awareness, and generating leads through various online and offline marketing channels. This includes:
- Developing and implementing multi-channel marketing campaigns to reach our target audience;
- Managing and optimizing Google Adwords campaigns to maximize ROI;
- Analyzing consumer behavior and adjusting email and advertising campaigns accordingly;
- Overseeing and approving marketing material, from website banners to hard copy brochures and case studies;
- Measuring and reporting on the performance of marketing campaigns, gain insight and assess against goals.
Requirements and Skills
To be successful in this role, you should have:
- Demonstrable experience in marketing together with the potential and attitude required to learn;
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate;
- Solid knowledge of website analytics tools (Google Analytics, NetInsight, Omniture, WebTrends);
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets;
- A sense of aesthetics and a love for great copy and witty communication;
- Up-to-date with the latest trends and best practices in online marketing and measurement.
What We Offer
We offer a competitive salary of $85,000 per annum, along with a range of benefits including health insurance, retirement plan, and opportunities for professional growth and development.
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