E-commerce Front-end Architect
3 days ago
Viral Internet Brands is a globally recognized e-commerce company with a portfolio of high-growth online brands. We are dedicated to delivering exceptional shopping experiences through innovation, user-centric design, and cutting-edge technology.
We are seeking a Senior Shopify Front-end Developer with a strong foundation in UI/UX design principles and Shopify development. In this role, you will ensure that our Shopify stores are visually stunning, intuitive, and optimized for performance.
- Shopify Store Development:
- Lead the design and development of custom Shopify themes, ensuring responsiveness and a mobile-first approach.
- Implement advanced Shopify Liquid customizations with a focus on scalability and maintainability.
- Work with designers to translate Figma/Sketch prototypes into pixel-perfect, user-friendly front-end interfaces.
- UI/UX-Centric Development:
- Apply UX design principles to create intuitive navigation, optimized product pages, and seamless checkout experiences.
- Collaborate with the design team to enhance visual hierarchy, typography, and color schemes for improved user engagement.
- Use data-driven insights (from tools like Hotjar or Google Analytics) to refine and enhance the user experience.
- Optimization & Performance:
- Conduct regular audits with tools like Google Lighthouse and GTmetrix to identify and resolve performance bottlenecks.
- Implement Core Web Vitals best practices, such as lazy loading, code minification, and efficient asset delivery.
- Collaborate with SEO specialists to optimize page structures, metadata, and schema for search engines.
- Tracking & Data Integration:
- Work with the Paid Social Specialist to integrate and maintain tracking tools like Facebook Pixel and TikTok Pixel.
- Configure enhanced e-commerce tracking in Google Tag Manager (GTM) and GA4 to capture user behavior and conversion metrics.
- Implement robust data layers to ensure accurate event tracking across all customer touchpoints.
- Checkout Customization & API Integrations:
- Use Shopify APIs (Checkout API, Admin API, and Storefront API) to build customized checkout solutions, such as upsells and cross-sells.
- Integrate third-party apps, payment gateways, and CRM tools to enhance functionality.
- Develop dynamic server-side functionalities using Shopify Functions to streamline the checkout process.
- Collaboration with Specialists & Teams:
- Work with the SEO Specialist to implement SEO-friendly front-end structures.
- Partner with the Amazon Specialist to sync product listings and order tracking between Shopify and Amazon.
- Collaborate with offshore teams to align development projects with global business goals and timelines.
- Innovation & Leadership:
- Stay up-to-date with Shopify updates, design trends, and emerging technologies.
- Propose and implement innovative features to improve user engagement and conversion rates.
- Provide mentorship and guidance to junior developers, fostering a collaborative, growth-focused environment.
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