Marketing Content Specialist

1 week ago

Anand, Gujarat, India beBeeCopywriter Full time ₹ 6,00,000 - ₹ 16,00,000
Job Purpose:

The Marketing Content Specialist is responsible for maintaining position in the market by contributing to:

● Success of assigned client accounts by providing clutter-breaking brand strategy and effective execution of the strategy

● Acquisition of new client accounts by providing clutter-breaking brand strategy during pitches

● Creation of innovative, creative solutions across platforms

● Smooth inter-department collaboration

Key Responsibilities & Deliverables:
  • 1. Strategic Planning:
    • Create case studies along with the Account Management team to be used for award entries, partnerships, and pitches

● Work with content partners to generate new concepts and opportunities

● Decode briefs along with the account management team to develop brand strategy and execution plans for campaigns

● Pitch mid-size campaigns to clients along with the Account Management team

● Experiment with new content formats that can be utilized for client pitches, client briefs, and new partnerships

● Search for new trends and insights that can be utilized for client pitches, client briefs, and new partnerships

2. Communication & Coordination:
  • Attend mid-size campaign briefs by the Account Management team
  • Meet clients every fortnight to understand clients' satisfaction with creative strategy and execution and build relationships

● Collaborate with functional teams for executing client briefs

3. Creative Strategy:
  • Brand strategy for new client pitches
  • Brand strategy & execution plan basis the decoded client brief for campaigns

● Create contextual, innovative content

4. Creative Execution:
  • Work closely with arts & graphics, video, and production teams to co-create content

● Develop innovative, engaging content that drives results

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