Creative Content Specialist

1 day ago

Kanpur, Uttar Pradesh, India beBeecontentdeveloper Full time ₹ 7,50,000 - ₹ 15,00,000
Job Title: Content Developer

We are seeking an experienced Content Developer to join our team.

  • Main Responsibilities:
    • Create engaging, informative, and conversion-focused content for various channels.
    • Develop comprehensive content strategies aligned with business objectives and target audience needs.
    • Craft compelling course descriptions, curriculum outlines, and educational content that drives enrolment.
    • Produce white papers, case studies, and thought leadership content to establish industry authority.
  • Multichannel Content Creation:
    • Website & SEO Content: Create optimized web copy, blog posts, and resource pages that rank and convert.
    • Social Media: Develop platform-specific content strategies with engaging captions, ad copy, and viral content concepts.
    • Email Marketing: Design high-converting email sequences, newsletters, and nurture campaigns.
    • Advertising: Write persuasive ad scripts for video, display, and social media campaigns with proven ROI.
  • Production-Style Content:
    • Create scripts for educational videos, webinars, and promotional content.
    • Develop course marketing materials including brochures, presentations, and sales collateral.
    • Write compelling testimonials, success stories, and case study narratives.
    • Produce content for marketing automation sequences and customer journey mapping.
  • Content Optimization & Analytics:
    • Conduct advanced keyword research and implement technical SEO best practices.
    • Analyze content performance metrics and optimize for engagement, conversion, and retention.
    • A/B test headlines, copy variations, and messaging strategies.
    • Collaborate with data teams to measure content ROI and attribution.

Requirements:

  • Experience & Education:
    • 5+ years of professional content writing/copywriting experience in EdTech, digital marketing, or skill training industry.
    • Bachelor's degree in English, Journalism, Marketing, Communications, or equivalent professional experience.
    • Portfolio requirement: Must demonstrate measurable results (conversion rates, engagement metrics, campaign performance).
  • Technical Expertise:
    • SEO: Basics of technical SEO knowledge, schema markup, keyword research, keyword cluster and search intent optimization.
    • Marketing Technology: Experience with CMS (WordPress, HubSpot), email platforms, and marketing automation tools.
    • Design Collaboration: Understanding of UX/UI principles and ability to work with design teams on content-visual integration.
  • Preferred Skills:
    • Conversion Copywriting: Proven track record of writing copy that converts prospects to customers.
    • Educational Content: Experience creating learning-focused content that simplifies complex concepts.
    • Brand Voice Development: Ability to create and maintain consistent brand voice across all channels.
    • Project Management: Experience managing multiple content projects with cross-functional teams.

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