Email Marketing Specialist

5 days ago

Mumbai, Maharashtra, India Vertoz Full time
Job Summary:

We are seeking an Email Marketing / Sequencing Specialist to develop, execute, and optimize email marketing campaigns and sequences aimed at driving customer engagement, lead generation, and conversions. The ideal candidate will have deep expertise in crafting personalized email sequences, A/B testing, automating workflows, and utilizing HubSpot CRM and email marketing tools to nurture leads through the sales funnel.

Key Responsibilities:
• Create personalized email sequences to nurture leads and drive engagement for Multiple ICPs.
• Align email campaigns with overall marketing strategies to target specific audiences.
• Design and automate email workflows to guide leads through the sales funnel efficiently.
• Leverage HubSpot CRM to automate customer segmentation and lead nurturing.
• Conduct A/B tests to optimize email subject lines, content, and designs.
• Analyze campaign performance and adjust strategies based on data insights.
• Write concise, persuasive, and engaging copy for email campaigns.
• Ensure the tone, messaging, and style align with the brand and target audience.
• Prepare reports and insights for continuous optimization of campaigns on HubSpot.
• Create and manage customer segmentation strategies to deliver targeted content to specific audience groups.
• Monitor email deliverability, ensure compliance with GDPR and other regulations, and prevent spam issues.
• Regularly test emails across platforms and devices to ensure consistent deliverability.
• Track campaign metrics such as open rates, click-through rates, conversions, and revenue attribution.
• Work cross-functionally with sales and marketing teams to align email strategies with broader business goals.

Requirements:
• 1-2+ years of proven experience in email marketing for Sales Development, sequencing, or lifecycle marketing.
• Proficiency in email marketing platforms (HubSpot, Mailchimp, Active Campaign, etc.).
• Experience with CRM tools (HubSpot, Salesforce, Zoho, etc.) and automation platforms.
• Familiarity with A/B testing tools and analytics software (Google Analytics, Mixpanel, etc.).
• Strong copywriting skills, with an ability to create concise, persuasive, and engaging content.
• Comfortable analyzing data, making data-driven decisions, and optimizing campaigns based on metrics.
• Strong organizational skills, ensuring accuracy in email execution, scheduling, and reporting.
• Experience with HTML/CSS for basic email template editing.
• Experience in B2B email marketing and lead nurturing.
• Knowledge of customer segmentation, personalization techniques, and lifecycle marketing strategies.
• Experience in conducting lead scoring and integrating with sales outreach systems.

Benefits:
• No dress codes
• Flexible working hours
• 5 days working
• 24 Annual Leaves
• International Presence
• Celebrations
• Team outings

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