Experiential Marketing Specialist

2 weeks ago


Mumbai, Maharashtra, India Bennett Coleman and Co. Ltd Full time

About the Role

This position focuses on creating and executing digital campaigns for intellectual properties and collaborative content, delivering integrated and experiential solutions for brands while fostering innovative approaches in new-age media.

This is a branch-level role with medium-term impact on the overall organizational goals.

Key Responsibilities

  • Identify consumer trends to create relevant, new-age, platform-agnostic, content-driven intellectual properties (IPs).
  • Design and optimize content for various platforms, structuring them to enable effective monetization.
  • Rapidly foster consumer participation by building online communities that promote consistent long-term engagement, ultimately leading to offline registrations and ticket sales.
  • Maintain a strong revenue focus by executing large-format digital and content-driven campaigns for on-ground IPs aimed at awareness, amplification, and community building.
  • Develop and implement marketing strategies that align with the organization's business objectives, managing campaigns across various digital channels, including email, social media, search engines, and display advertising.
  • Measure and report on the performance of digital marketing campaigns, assessing results against goals (ROI and KPIs).
  • Collaborate with internal and external brands to create customized content partnership opportunities based on specific briefs.
  • Manage internal and external stakeholders while fostering cross-functional collaboration.

Requirements

Graduate from any stream

Digital Marketing/Performance marketing certification

Experience

Experience - 6 to 8 years

Key Skills

  • Digital and Content Innovation
  • IP Monetization through content
  • Data Analysis and building on Client and Consumer insights
  • Revenue orientation


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