Programmatic Trader with Advanced Digital Advertising Expertise
3 weeks ago
Job Overview
MiQ is the leading marketing intelligence company that empowers businesses with technology and people to drive success. As a Programmatic Trader, you will be responsible for managing and optimizing Facebook Ads and Google Ads campaigns to meet our clients' objectives.
Key Responsibilities
- Develop and execute digital advertising strategies across Facebook Ads and Google Ads platforms.
- Create, manage, and optimize campaigns to achieve key performance metrics, including but not limited to ROAS, CPA, and CTR.
- Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations for optimization.
- Collaborate with cross-functional teams to ensure alignment with client objectives and overall digital marketing strategies.
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- 3-5 years of experience in digital advertising, with a focus on Facebook Ads and Google Ads.
- Proven track record of managing successful digital advertising campaigns and achieving KPIs.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
About MiQ
MiQ is a dynamic and collaborative team in a fast-paced environment. We offer a competitive salary and benefits package, career growth and development opportunities, access to cutting-edge tools and technologies, and a supportive and inclusive work culture that values creativity, innovation, and excellence.
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