Digital Personalization Strategist

2 days ago


Aurangabad, Maharashtra, India beBeetarget Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Title: Adobe Target Lead Engineers

  • We are seeking a seasoned professional to lead our personalization and optimization initiatives across digital platforms.

We require an experienced Adobe Target Architect with deep expertise in Adobe Target, additional experience in Adobe Edge, and a strong understanding of Adobe Journey Optimizer (AJO). Familiarity with Customer Data Platforms (CDP) is a plus.

Key Responsibilities:

  • Architect and implement Adobe Target solutions for personalized experiences across web and mobile platforms.
  • Collaborate with cross-functional teams to integrate Adobe Edge for real-time decisioning.
  • Provide strategic guidance on AJO capabilities and journey orchestration.
  • Work with marketing and data teams to align personalization strategies with business goals.
  • Ensure scalable and maintainable architecture for Adobe Experience Cloud integrations.
  • Support CDP-related initiatives and audience segmentation strategies.

Required Skills:

  • Strong hands-on experience with Adobe Target architecture and implementation.
  • Exposure to Adobe Edge and its integration capabilities.
  • High-level understanding of Adobe Journey Optimizer (AJO).
  • Familiarity with Customer Data Platforms (CDP) and audience management.

We welcome interested candidates who meet the above requirements. Please apply with your relevant experience and qualifications.



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