Ambitious Fashion Career Starter
4 days ago
A metropolitan wear brand caters to the harmonious lifestyle of young professionals.
As a Marketing and Public Relations professional, you will be responsible for:
Key Responsibilities- Developing marketing strategies that promote unique designer labels and products
- Creating engaging content for various platforms, including social media, blogs, and newsletters, to enhance brand visibility and connect with the target audience
- Conducting research on current fashion trends, consumer preferences, and competitors to inform marketing strategies and identify opportunities for growth
- Building relationships with fashion influencers to secure coverage for designers and collections
- Assisting in writing and distributing press releases and other communication materials to promote events, launches, and collaborations
- Contributing to the development of brand identity by ensuring consistent messaging across all marketing and PR materials
- Managing social media accounts, including content scheduling, engagement with followers, and monitoring analytics to assess performance
- Tracking and reporting the effectiveness of marketing and PR campaigns, providing insights and recommendations for improvements
- Bachelor's degree in business, marketing, or fashion from a reputable institution
- Availability for a 4-6 month period
- Previous experience in high-fashion industry is preferred
This role involves close collaboration with the founder and networking with emerging fashion designers.
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