Digital Performance Analyst
4 weeks ago
**Job Title:** Digital Performance Analyst
We are seeking a highly skilled Digital Performance Analyst to join our team at PW (PhysicsWallah). The successful candidate will be responsible for analyzing and optimizing ecommerce performance using data-driven insights.
About the Role:
- The ideal candidate will have a strong background in data analysis, with experience in ecommerce analytics, web analytics, and optimization.
- You will be responsible for leading cross-functional teams to align ecommerce analytics with business objectives.
- This role requires strong communication and leadership skills, as well as the ability to work collaboratively with stakeholders.
Responsibilities:
- Data Analysis and Reporting:
- Collect, analyze, and interpret ecommerce performance metrics, including sales, conversion rates, traffic, and customer engagement.
- Develop and maintain dashboards and reports to monitor key performance indicators (KPIs).
- Provide actionable insights to improve the customer journey and maximize revenue.
- Manage and mentor a team of ecommerce analysts, fostering growth and development.
- Assign tasks, set goals, and ensure timely delivery of analyses and insights.
- Partner with cross-functional teams (Marketing, Product, IT) to align ecommerce analytics with business objectives.
- Identify trends, risks, and opportunities to inform strategic decisions.
- Oversee the implementation and maintenance of analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Collaborate with UX and digital marketing teams to drive A/B testing and optimize website performance.
- Analyze customer data to understand purchase patterns, retention rates, and lifetime value.
- Develop segmentation strategies for targeted marketing campaigns.
- Conduct benchmarking to evaluate ecommerce performance against competitors.
- Provide insights into industry trends and best practices.
Requirements:
- Bachelor's degree in a related field (e.g. business, computer science, statistics).
- Minimum 5 years of experience in ecommerce analytics, with a strong focus on data analysis and reporting.
- Proven track record of delivering high-quality results under tight deadlines.
What We Offer:
- A competitive salary range of $80,000 - $110,000 per year, depending on experience.
- A comprehensive benefits package, including health insurance, retirement plan, and paid time off.
- Ongoing training and professional development opportunities.
How to Apply:
Please submit your resume and a cover letter outlining your relevant experience and qualifications.
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