Content Developer

2 weeks ago

Shimoga, Karnataka, India beBeeContentDeveloper Full time ₹ 10,00,000 - ₹ 13,00,000

**Job Title:** Content Developer

**Key Responsibilities:**

Our ideal candidate will have a strategic mindset and be able to develop comprehensive content strategies aligned with business objectives and learner acquisition goals.

  • Develop conversion-focused copy for landing pages, sales funnels, and lead generation campaigns.
  • Craft compelling course descriptions, curriculum outlines, and educational content that drives enrolment.
  • Produce white papers, case studies, and thought leadership content to establish industry authority.

**Content Creation Across Channels:**

We are looking for a skilled content creator who can produce high-quality content across various channels.

  • Website & SEO Content: Create optimized web copy, blog posts, and resource pages that rank and convert.
  • Social Media: Develop platform-specific content strategies with engaging captions, ad copy, and viral content concepts.
  • Email Marketing: Design high-converting email sequences, newsletters, and nurture campaigns.
  • Advertising: Write persuasive ad scripts for video, display, and social media campaigns with proven ROI.

**Production-Style Content:**

Our ideal candidate should have experience in creating engaging and informative content.

  • Create scripts for educational videos, webinars, and promotional content.
  • Develop course marketing materials including brochures, presentations, and sales collateral.
  • Write compelling testimonials, success stories, and case study narratives.
  • Produce content for marketing automation sequences and customer journey mapping.

**Content Optimization & Analytics:**

We are looking for a detail-oriented individual who can analyze content performance metrics and optimize for engagement, conversion, and retention.

  • Conduct advanced keyword research and implement technical SEO best practices.
  • Analyze content performance metrics and optimize for engagement, conversion, and retention.
  • A/B test headlines, copy variations, and messaging strategies.
  • Collaborate with data teams to measure content ROI and attribution.

**Requirements:

  • 5+ years of professional content writing/copywriting experience in EdTech, digital marketing, or skill training industry.
  • Bachelor's degree in English, Journalism, Marketing, Communications, or equivalent professional experience.
  • Portfolio requirement: Must demonstrate measurable results (conversion rates, engagement metrics, campaign performance).

**Preferred Skills:**

  • Conversion Copywriting: Proved track record of writing copy that converts prospects to customers.
  • Educational Content: Experience creating learning-focused content that simplifies complex concepts.
  • Brand Voice Development: Ability to create and maintain consistent brand voice across all channels.
  • Project Management: Experience managing multiple content projects with cross-functional teams.

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