Data Analyst Lead

1 week ago

Thāne, Maharashtra, India beBeeData Full time ₹ 8,00,000 - ₹ 12,00,000
**Data Scientist Job Description**

As a Data Scientist, you will play a vital role in driving business growth by leveraging data insights to inform strategic decisions. Your primary responsibility will be to analyze and interpret complex marketing and sales data, with a focus on supporting incrementality testing.

The ideal candidate will have strong analytical skills, coupled with excellent communication abilities. You will work closely with other departments to deliver actionable recommendations to clients.

  • Collaborate with team members to deliver geo test outputs for clients
  • Develop and implement statistical models to address everyday market analytics challenges
  • Perform exploratory data analysis using spreadsheets or Excel to understand data
  • Interpret results from geo tests and translate them into actionable recommendations
  • Use test or analysis results to arrive at attributed conversions & multipliers
  • Work with larger datasets, perform data manipulation & pre-processing
  • Collaborate with strategist teams to translate business questions and objectives into analytical frameworks
  • Work with stakeholders to gather data required for building models
  • Conduct ad-hoc analyses to support client requirements

**Requirements:**

  • Bachelor's degree in Statistics, Mathematics, Computer Science, Operations Research, Engineering, or Economics
  • 2+ years of experience in data science or advanced analytics
  • Advanced knowledge of statistical concepts like hypothesis testing, regression & time series analysis
  • Proficiency in programming and query languages like Python, R, and SQL
  • Understanding of marketing channels, metrics, and KPIs
  • Proficiency in data manipulation and preprocessing
  • Strong MS Excel, Google sheets skills
  • Strong problem-solving and analytical thinking abilities
  • Ability to communicate complex technical concepts to non-technical stakeholders
  • Ability to tell compelling stories with data
  • Experience using PowerPoint or Google slides to present findings

**Preferred Qualifications:**

  • Experience with incrementality testing
  • Experience with spike attribution
  • Experience with MMM
  • Knowledge of digital marketing strategies and tactics
  • Familiarity with marketing technology platforms and data sources
  • Knowledge of advanced attribution concepts & market analytics
Job type: Full-time
Location: Remote
Industry: Marketing Attribution

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