Retail Marketing Coordinator
6 days ago
About the Role
The F&B and Retail Marketing Manager will be responsible for driving the marketing strategy and execution for all Food & Beverage IPs as well as Retail offerings. This includes developing and executing marketing campaigns, coordinating with the Social Media Manager, and overseeing PR, events, and activations for both F&B and Retail.
This person will also take ownership of building and managing a comprehensive marketing calendar for the F&B vertical to ensure all campaigns, promotions, and activities are well-planned and executed seamlessly.
Responsibilities:- F&B and Retail Brand Strategy & Campaign Development
- Develop F&B and Retail Marketing Strategy
- Campaign Planning & Execution
- Marketing Calendar Ownership
- Follow through the IP development process from concept to execution working closely with different departments, F&B, operations etc.
- Coordination with Social Media Manager
- Campaign Coordination
- Content Development Collaboration
- Digital & Social Media Marketing
- Delivery Platform Performance & Optimization (F&B)
- In-Restaurant and In-Store Promotions
- Menu and Product Branding
- Customer Experience Enhancements
- Events & Activations (F&B and Retail)
- Retail Product Launches
- Collaborations & Partnerships
- Public Relations & Media Outreach (F&B and Retail)
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