Retail Marketing Coordinator

6 days ago


Gurgaon, Haryana, India 32nd Full time

About the Role

The F&B and Retail Marketing Manager will be responsible for driving the marketing strategy and execution for all Food & Beverage IPs as well as Retail offerings. This includes developing and executing marketing campaigns, coordinating with the Social Media Manager, and overseeing PR, events, and activations for both F&B and Retail.

This person will also take ownership of building and managing a comprehensive marketing calendar for the F&B vertical to ensure all campaigns, promotions, and activities are well-planned and executed seamlessly.

Responsibilities:
  • F&B and Retail Brand Strategy & Campaign Development
  • Develop F&B and Retail Marketing Strategy
  • Campaign Planning & Execution
  • Marketing Calendar Ownership
  • Follow through the IP development process from concept to execution working closely with different departments, F&B, operations etc.
  • Coordination with Social Media Manager
  • Campaign Coordination
  • Content Development Collaboration
  • Digital & Social Media Marketing
  • Delivery Platform Performance & Optimization (F&B)
  • In-Restaurant and In-Store Promotions
  • Menu and Product Branding
  • Customer Experience Enhancements
  • Events & Activations (F&B and Retail)
  • Retail Product Launches
  • Collaborations & Partnerships
  • Public Relations & Media Outreach (F&B and Retail)


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