Chief Customer Relationship Officer

7 days ago


Erode, Tamil Nadu, India beBeeCRM Full time ₹ 90,00,000 - ₹ 1,30,00,000

Key Role: Customer Engagement and Growth Specialist

The CRM Manager plays a pivotal role in driving customer engagement, retention, and revenue growth by overseeing and optimizing the LeadSquared CRM system.

This strategic position serves as a bridge between sales, marketing, and support teams, ensuring effective use of the CRM, maintaining data integrity, and delivering actionable insights.

  • Cross-Functional Coordination

Collaborate with cross-functional teams to align CRM campaigns, lead routing, and customer interaction strategies. Act as the go-to resource for CRM guidance.

  • Training & Support

Train internal users on best practices for using LeadSquared and offer ongoing troubleshooting and support to ensure full platform adoption.

  • Reporting & Analytics

Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership.

  • Customer Journey Strategy

Develop targeted campaigns (e.g., drip email, personalized content) using behavior tracking and scoring mechanisms.

  • Compliance & Security

Ensure CRM operations comply with data privacy regulations and internal security best practices.

Qualifications:

  • Bachelor's degree in marketing, business, IT, or related field.
  • 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage.
  • Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

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